Bing Sees Traffic Growth But Are Microsoft’s Search Gains Temporary


Microsoft’s new Bing search engine continues to attract new search traffic to the company.

But is that traffic boost temporary or permanent? So far the early data suggests the interest in the search engine is persisting.

According to comScore, Microsoft’s share of the U.S. online search market rose to 12.1 percent for the work week ending June 12.

This is up from 9.1 percent at the end of May, before Bing’s launch two weeks ago.

Last week’s traffic showed an increase over the search engine’s first week of operation, when it captured an 11.1 percent market share.

Google is the leader in the market with more than 60 percent of search queries.

Microsoft executives must so far be pleased with the introduction. But they will be watching the share numbers for the coming weeks closely to see how much of the traffic is due to initial experimentation.