Facebook Homepage Redesign Continues


In March, Facebook rolled out a major redesign of its homepage incorporating real-time data streams and more easily accessible feed filters.

It turns out the redesign continues. The social network company is still seeking the right balance between real-time information and delayed updates that can be days or more old.

The question is how to mix them in the main news feed, says Director of Product Christopher Cox.

Cox, in an appearance at the CrunchUp conference on Friday in Redwood City, said that the company is using e-mail feedback from users and usage data it gets from the site to guide its work.

Facebook is testing several versions of the homepage, he added. The idea is to balance a “real-time and aggregated view” of the feed, Cox says.