Oracle To Launch 100 Days Of Innovation Campaign
I couldn’t help but draw immediate parallels between Oracle’s new 100 Days of Innovation marketing campaign and Gabriel Garcia Marquez’s fictional novel, One Hundred Years Of Solitude.
The masterful book plays off the insular nature of Latin American colonial culture to chronicle the early history of a small, isolated village, cut off from the broad currents of humanity coursing through the rest of the civilized world.
Oracle’s labs leave me with the same feeling. They are deeply private in nature, cut off from outsiders and left to their own devices, until a product is released to the world, sometimes before its time.
According to AMR Research, Oracle’s 100 Days of Innovation campaign will kick off on July 1. It will tout the software company’s developmental skills – and counter the impression that Oracle can only acquire innovation.
On July 1, the company also will unveil Oracle Fusion Middleware 11g.
AMR points out how the campaign creates an interesting counterpoint to a June blog post from AMR’s Chief Research Officer Bruce Richardson. Richardson argues that software innovation comes from small companies, not massive software houses such as Oracle. Oracle executives bristled when they read it.
“Call me cynical, but I believe today’s large vendors are more interested in commoditization than innovation,” Richardson write. “Ideally, they want to be able to sell a generic version that will appeal to customers across dozens of verticals, hundreds of countries, and tens of thousands of customers. For them, true breakthrough innovation doesn’t scale.”
It is an interesting point well worth a debate. Perhaps the first leg of that debate will take place even as we hear about 100 Days of Innovation.
I couldn’t help but draw immediate parallels between Oracle’s new 100 Days of Innovation marketing campaign and Gabriel Garcia Marquez’s fictional novel, One Hundred Years Of Solitude.
The masterful book plays off the insular nature of Latin American colonial culture to chronicle the early history of a small, isolated village, cut off from the broad currents of humanity coursing through the rest of the civilized world.
Oracle’s labs leave me with the same feeling. They are deeply private in nature, cut off from outsiders and left to their own devices, until a product is released to the world, sometimes before its time.
According to AMR Research, Oracle’s 100 Days of Innovation campaign will kick off on July 1. It will tout the software company’s developmental skills – and counter the impression that Oracle can only acquire innovation.
On July 1, the company also will unveil Oracle Fusion Middleware 11g.
AMR points out how the campaign creates an interesting counterpoint to a June blog post from AMR’s Chief Research Officer Bruce Richardson. Richardson argues that software innovation comes from small companies, not massive software houses such as Oracle. Oracle executives bristled when they read it.
“Call me cynical, but I believe today’s large vendors are more interested in commoditization than innovation,” Richardson write. “Ideally, they want to be able to sell a generic version that will appeal to customers across dozens of verticals, hundreds of countries, and tens of thousands of customers. For them, true breakthrough innovation doesn’t scale.”
It is an interesting point well worth a debate. Perhaps the first leg of that debate will take place even as we hear about 100 Days of Innovation.
posted by Mark Boslet at 2:10 PM
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