Wednesday, July 22, 2009

PayPal To Follow IPhone And Open To Developers


Ebay hopes PayPal can tap into the developer fervor that has so far generated 65,000 independent applications for Apple’s iPhone.

The online auction outfit will announce on Thursday that third-party developers will be able to include it in applications they write. The goal in opening up PayPal to outside developers is to accelerate innovation and expand its use, said CEO John Donahoe.

Already, PayPal is the feather in eBay’s cap. The payment service’s revenue grew 11 percent in the second quarter the company reported Wednesday while revenue from the company’s flagship auctions fell 14 percent.

PayPal now makes up almost a third of the company and the goal is to double its size in three years.

The open-platform effort at PayPal is analogous to what Apple has done with the iPhone and will be announced on Thursday, Donahoe said on a late Wednesday earnings conference call.

The move is obviously part of an effort to make PayPal a global force in the emerging market for Web payments. EBay already is summoning sales resources to the task.

The company said it attracted new merchants in Europe and Asia to PayPal during the second quarter as platform’s spread in the eBay market place begins to level off.

“It’s got real global momentum,” says Donahoe.

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