Tuesday, June 23, 2009

China Has 30 Percent Of The World’s Video Gaming Revenue


Hard to believe that China’s gaming companies rake in 30 percent of the world’s gaming revenue. But that is the claim of James Liu, COO of the Oak Pacific Interactive, a private Chinese Internet company.

Liu says the country’s slice should amount to between $4.5 billion and $5 billion this year.

Perhaps the market’s size is not a surprise considering the country has 1.3 billion residents, or about a fifth of the world’s total.

But there is more to it. Chinese apparently love to play. Some Chinese games have 1 million concurrent online users at peak periods, Liu said.

Oak has games with hundreds of thousands of concurrent users, he added.

With that kind of online volume, there are obvious opportunities for gaming companies. That may even extend to Western companies with the right market approach.

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